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A subscription group is made up of subscriptions with different access levels, prices, and durations so people can select the option that best fits their needs. Creating a subscription groupĮach subscription you offer must be assigned to a subscription group. Before creating subscriptions, identify the right subscription setup for your business model. How you set up your subscription group or groups will determine your proceeds rate, as well as how people can subscribe to your content or services, how they move between subscriptions, and when they are billed. Create each subscription product as part of a subscription group and assign it a level.

You’ll configure your auto-renewable subscriptions in App Store Connect. If the subscription is renewed within 60 days, the days of paid service resume from the recovery date. If a subscription expires due to a cancellation or billing issue, the days of paid service stop accumulating.

If you’re currently enrolled in the App Store Small Business Program, you receive 85% of the subscription price at each billing cycle (minus applicable taxes), regardless of whether or not the subscription has accumulated one year of paid service.

Upgrades, downgrades, or crossgrades between subscriptions in the same subscription group don’t affect the one year of paid service.

Days of paid service are specific to each subscription group.

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Free trials and renewal extensions are excluded from days of paid service.Days of paid service include all subscription offer types (introductory, promotional, and offer codes) with paid pricing options (pay as you go, pay up front).Auto-renewable subscriptions on all Apple platforms are eligible.After a subscriber accumulates one year of paid service, your net revenue increases to 85% of the subscription price, minus applicable taxes. During a subscriber’s first year of service, you receive 70% of the subscription price at each billing cycle, minus applicable taxes. The net revenue structure for auto-renewable subscriptions differs from other business models on the App Store.

The guidelines below provide details on what your subscriptions need to include and how they should be presented in your app, as well as information on making changes to existing subscriptions, offering free trials, and more.

Use the App Store Server API and enable App Store Server Notifications to get real-time changes to the status of your subscriptions.īefore creating your subscriptions, make sure you understand the requirements and best practices that will help you deliver a great experience.

Apple itunes subscription how to#

Learn how to configure your subscriptions in App Store Connect Help.

Refer to the In-App Purchase StoreKit API documentation.

Watch the In-App Purchase and Subscriptions videos.

Make sure to follow our design and review guidelines. Consider allowing a way for subscribers to see the status of their subscription within your app, along with upgrade, crossgrade, and downgrade options, as well as a way to easily manage or turn off their auto-renewable subscription. Ensure that the subscriptions are available across all device types that your app supports. This information displays in the In-App Purchases section of your app’s product page on the App Store. You’ll also need to assign each subscription to a subscription group (a group of subscriptions with different access levels, prices, and durations that people can choose from), then add details such as a name, price, and description. To offer subscriptions, youʼll need to configure them in App Store Connect and use StoreKit APIs in your app. You can offer subscriptions (a type of in-app purchase) alongside other in-app purchase types. Other appropriate subscriptions include apps that offer consistent, substantive updates, or access to libraries or collections of content.

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Many types of apps can take advantage of subscriptions, including apps that offer new game levels, episodic content, software as a service, or cloud support.

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If you’re considering implementing the subscription model, plan to regularly update your app with feature enhancements or expanded content. Great subscription apps justify the recurring payment by providing ongoing value and continually innovating the app experience. Subscriptions are available on iOS, iPadOS, macOS, watchOS, and tvOS. They automatically renew at the end of their duration until the user chooses to cancel.

Auto-renewable subscriptions provide access to content, services, or premium features in your app on an ongoing basis.